Functions of E-commerce
Following are five tasks that you should do everyday in your e-commerce business.
(1) Search Engine Optimization (SEO) –
(i) Generate unique relevant content. Google likes unique content that is related to your site. Make sure you are using good keywords that you want to focus on.
(ii) Each page must have an H1 tag that surrounds the focus of the page, such as a product name, category name, or static content title. Use H2 tags for other important page sections as well.
(iii) Keywords in optimized page titles.
(iv) Internal linking. Link the keywords in your unique content to pages related to that keyword. it is too big.
(2) Selecting New Products –
(i) Sell what the customer wants to buy, not what you want to sell. This is a common mistake, especially when traders are paid a high price to sell a particular product. If someone doesn’t want to buy that product, it doesn’t matter at what price you set it.
(ii) Find out what the customers want. What is your value proposition on the products you sell? Capitalize on your niche.
(3) Merchandising New Productions –
(i) It is very important to have high quality images of the products.
(ii) Diamond Images: If you have a big seller, display it on the category page with the product’s hero image.
(iii) Promote the latest releases in your newsletters and display them in categories or on your homepage.
(iv) Market for customers who have purchased related goods in the past.
(4) Customer Service –
(i) Make your customers happy.
(ii) Issue delivery orders on time.
(iii) Ensure ordering accuracy.
(iv) Reship a package immediately if it has failed to be delivered to the customer, if it is damaged, or if its parts are lost.
(v) Don’t try to save every penny on an order. To maintain the customer’s loyalty to you you may have to bear the loss to make him happy, and therefore must be very valuable for the many orders to come.
(5) Your KPIs / Monitoring Analytics-
(i) Monitor your analytics reports. See which items are on sale and bubble them to the top of the product list so customers can find them easily. A great tool for this, if you’re on IBM WebSphere Commerce, is our Smart Merchandiser product. With it, you can view analytical overlays on each product in each category to help you make smart merchandising decisions.
(ii) Deal with carriage abandonment. Remarket those products to customers if you have their email addresses.
(iii) Encourage them to complete their checkout within X days.
Today, online shopping is a reality in India. The market is replete with many e-commerce options for shoppers to choose from. In recent times, the growth of the e-commerce industry in India has been phenomenal as more buyers have started discovering the benefits of using this platform. There is ample scope for online businesses in future if they understand the psyche of Indian shoppers and meet their needs.